I make weekly trips to the grocery store because I like to stock up on fruits and vegetables. I juice a lot. Also, is it just me, because I feel like I talk a lot about food. Anyway, I try to be very strategic about what I purchase in the produce section for my juicing. I buy more of the fruits that have a high water content like oranges, melons and apples, so most naturally, I can get the most juice yield.
I call those my “main squeeze”.
Today, we’re going to talk about finding your “main squeeze”. Nope, not your boyfriend, girlfriend or lover. If that’s what you were hoping, unfortunately, you’re subscribed to the wrong newsletter.
You’ll be glad to know that in the world of business, finding your “main squeeze” is just as important as it is in life. What does that look like for you? If you think about it, it should be the heart of your business. Is it your clients? Your projects? Your connections?
What is it that gives you the most yield?
Too many times we’re putting effort and focus in areas that need the least attention. The parts that do not keep your business growing. The parts that provide the least yield.
The goal is to refocus and identify those areas that truly drive your business forward.
How to Identify Your Company’s “Main Squeeze”
1. Do a Deep Dive on Your Client Relationships
If working with a particular customer or client brings you a lot of stress, frustration or conflict, it may not be worth the trouble.
Identify the clients who you enjoy and look forward to working with and vice versa. They are likely to be your main squeeze because they will not only give you repeat business, but referral business as well and can open doors to new opportunities.
2. Know Your Numbers
For any business to survive, it needs cash flow. If you have a customer who has poor payment practices and consistently pays late or try to negotiate your prices down, that can put a dent in your cashflow and profit margins.
What you want to do is identify those clients who respect your business and your pricing and do everything in your power to make sure that they are always satisfied with the service you provide. This not only builds a strong relationship, but loyalty as well.
3. Lack of Commitment
Clients who are constantly looking for alternatives to your services may not be a good long-term partner. It’s important that you know what the vision and long-term goal of your business looks like, so that you can attract clients who align with that vision. value.
Here’s the bottom line:
Focus your efforts and resources on the things that drive your business. As you go through this month, take some time to reflect on who or what your main squeeze is so that you can focus your energy there.
The same way I focus on the fruits that give me the maximum yield, you should also focus on the areas where you can squeeze the most out of your business!
Chuckle of the day! 😂
Why did the orange go to therapy? It couldn’t deal with all the pressure to be the best squeeze.
Shamayne Brown is a virtual assistant and the founder of Camp Virtual Assistance.
She works with solo professionals and small business owners who are ready to invest in their business and need the support that she offers.
She specializes in creating email newsletters as well as other admin and creative design tasks.
Click here to connect on LinkedIn.
Click here to set up a discovery call.
